The application states that the name Vivitar was first used in commerce in November of 1963. In the 1960s, Ponder & Best was located at 11201 West Pico Boulevard, Los Angeles, CA 90064. The building at this location, built in 1947, is still standing and is zoned for retail use. In 1964, they also opened two branch offices, one in New York city and one in Chicago. įrom the late 1960s through 1970s, Ponder & Best's success was largely due to their strategy of providing high quality lenses for SLR cameras at prices lower than the major camera manufacturers. By selling lenses in higher volumes, P&B believed they could match the quality of the camera maker's lenses at lower cost. In addition to marketing their own Vivitar badged products, Ponder & Best continued to represent other manufacturers,eventually regaining their position as an Olympus distributor by the 1970s.
In late 1971, Ponder & Best moved from the Pico Blvd location in LA to 1630 Stewart Street, Santa Monica, CA 90406. The building at this location is still standing and has since been renovated. In the early 1970s, Ponder & Best decided on a new strategy for their Vivitar lenses. Up until now, they had selected lenses designed and built by other manufacturers and rebadged them as Vivitar lenses. Now they set out to create designs for high-quality lenses to their own specifications. They would still outsource the manufacture of the lenses to other companies but the designs would be Vivitar's.
#VIVITAR LENS FILTERS SERIES#
These new high-quality lenses were badged as Vivitar Series 1 lenses.
This new strategy started with three Ponder & Best employees researchers Gary Eisenberger and Murray Schwartz, and product manager Bill Swinyard. Eventually, Ponder & Best brought in American company OPCON Associates of Standford, CT for the initial Series 1 lens designs.įounder and chief designer at Opcon was Ellis Betensky, who had previously worked for Perkin-Elmer on projects such as the Sky Lab Zoom Telescope. #ARE VIVITAR LENS FILTERS QUALITY SERIES#ĭue to Betensky's associations with Perkin-Elmer, Opcon was able to access the latest computer technology for use in the Series 1 design work, leading to highly complex optical designs unlike any previous zoom lenses.
#VIVITAR LENS FILTERS FULL#
You can check out our website to see our full list of available camera products. We have the knowledge and expertise to help shoppers find exactly what they’re looking for in a purchase. Not only do you save a bunch on three great filters, it also includes a handy carrying case, making transportation easy and convenient.ī offers high-quality Lens Filters, and other camera related products, at affordable prices.
It includes a UV filter that reduces ultra-violet light, and protects your lens from scratches, dust, dirt, moisture and fingerprints. This awesome lens bundle contains a UV lens, Polarizer lens, and FLD lens. One excellent example is the Vivitar 95mm UV, Polarizer & FLD Deluxe Filter kit (set of 3 + carrying case). The best lens filters come in bundles, providing you with multiple types of filters at an affordable price. Once you see how these lens filters improve your photos, you’ll know they’re the perfect addition to your camera equipment. With a Polarizing Filter equipped, it will help eliminate glare and reflections from non-metallic objects and glass surfaces. For example, with a Macro Close-Up Lens Filter, it can reduce your minimum focusing distance, allowing you to get better close-up shots. These filters can serve various purposes, but all have the same end goal: helping you take better photos and videos. If you’re looking to take one step further, than you should consider buying a Lens Filter. In order to use your camera, it needs to be properly equipped with a lens. Cameras are versatile devices that are used to capture and record life’s precious moments and memories.
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